Content analysis of sports programs with emphasis on state television coverage of women's sport

Abstract:
The purpose of this study was to compare the sports television networks in terms of mind content, within emphasis on answering the question that the content to television programs, sporting status to what extent they reflect women's sports? And the difference between a network of women and gender in sports coverarge? Finally, a comprehensive picture of how to deal with women's sports the provincial network is achieved. Methods of descriptive strategies, content purpose of his application is running.The face of television sports programs, Lorestan, Tehran, Kermanshah and Central Provinces were in1391. Four provincial networks during as easonthana month and finally a week from 10.16.91 to 22.10.91were randomly selected and examined. According to data collected by the researcher coding sheet and coding was done according to the instruction. Based on the findings of the study, 57.9% of the programs you not have sex only in the context to sports news show program, The province of Lorestan with 16.8% men and province of Kermanshah with 23.2% of the exercise program, fitness program, without the gender you a rein the first place, And any of the provincial network sin their coverage of women's sports programs did not show. According to the results, we can conclude that a comprehensive and coordinated system of provincial television networks horizon national media coverage of women's sports programs do not use and the coverage of gender justice in the provincial television sports programs should be prioritized.
Language:
Persian
Published:
Communication Management in Sports Media, Volume:1 Issue: 2, 2014
Page:
23
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