Breaking Taboos, the Main Strategy for attracting Audience in Iranian Cinema

Drawing on the importance of economy in new media, this essay introduces taboo-breaking as the main strategy of Iranian filmmakers for attracting audience. In the course of reviewing 25 bestselling Iranian movies from early 1990s to 2014, some signs and indications of breaking taboos were traced. This essay applied qualitative approach; first movies were analyzed by applying semiotic narration analysis, then taboo-breaking categories were extracted and analyzed through thematic analysis strategy. Through purposive sampling, five movies were selected from all the Iranian movies produced from early 1990s to 2014.