Strategy Making Problem Structuring with JOURNEY Making and Drama Theory (Case Study: Green Gas Supply Chain)

Energy is one of the most important keys to achieve prosperity and sustainable development in the economic and political systems. Energy extraction, storage, transmission and its consumption is coupled with environmental pollution. Achieving long-term and major goals in the field of energy and its supply and observance of environmental priorities require planning and developing functional and operational strategies. Green supply chain management, is a concept that has been formed in the recent years to ensure the provision of environmental priorities and social responsibilities of institutions and organizations at all stages of production, transmission and consumption of the product. Developing strategies for the production of energy along with the observance of the green supply chain management standards, is a complex, time consuming and costly process that includes consideration of various groups. Each of the impressive and impressionable groups has different levels of interest and power that their role for participating in the development of the strategies is defined according to them. Ignorance of the role of each of the various groups can result in the lack of proper implementation of the developed strategy. In this paper, the participants have been identified with JOURNEY making approach. Then the relationships between these identified participants have been illustrated by Power/Interest Grid. In the final step, for structuring the problem of green gas supply chain strategy making, the Drama Theory have been utilized. Using this approach in Soft OR, led us systematically and comprehensively know better the preferences and options of each identified party and the probable confrontation and cooperation between them. The Options Board and Tug of War are two illustrating figures that helps to find out existing dilemmas.