The Analysis and Compilation Tourism Sustainable Development Strategy by Using SWOT and IEA Case Study: county of Bane

Abstract:
Today tourism in the global economy has become into an effective phenomenon. So that according to statistics released by the world tourism organization tourism in the new millennium has become into the biggest source of global income. Therefore Planning and development of tourism As one of the most important sources Income and job creation that has social impact, cultural and environmental Is extraordinary too, A need arises. In this regard Bane tourist area considering to very high Having the ability For tourists Attraction The a total of Could be economy of the region Have A significant effect, The Evidence shows The lack of tourism boom in this area.Therefore In the this article has been tried to compilation the strategies for sustainable development of tourism regarding to the strengths, weaknesses, opportunities, threats and determine the strategic position of Tourism sector of Bane county. Research method was analytical – descriptive based on field observations and the use of analytical tools like SWOT, IEA. In the research process during the reviews and information collected, results classification and gathered by using SWOT tool. Finally by using the tool of IEA the strategic position city's tourism sector of Bane county was determined. The results show that the tourism sector of Bane county has a lot of weaknesses in terms of internal environment and it is faced threats too in terms of the external environment in order to sustainable development of tourism that in the event adoption defensive strategies(WT)(Provide facilities, infrastructure and welfare facilities And plans to attract tourists, Acts of coordination between departments, Institutions and related sectors to integrate functions Urban sustainable tourism, The formulation of strategic development document The structure of sustainable tourism, Strengthen publicity and Awareness activities The Media about Tourism benefits At national and international level And eliminating the bad mentality Tourists about the area, Development Business tourism marketing activities, emphasis on Ecotourism development(Natural tourism) And identify and use of attractions, products And other relative advantages of Tourism Area, use of Specialists And with experience In order to create People cooperative Organizations And promotion And Tourism education) can reach into desired result.
Language:
Persian
Published:
journal of urban tourism, Volume:2 Issue: 3, 2015
Pages:
305 to 319
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