Investigating Entrepreneurial Culture and Fear of Failure in the Rural Community (Kermanshah Township)

Entrepreneurship can be achieved via tools. One of the most important tools for the development of entrepreneurship is the supportive culture towards entrepreneurship. A strong entrepreneurial culture means more tolerance for failure and reflects the extent to which the country's society supports ideas and initiatives of entrepreneurs. Therefore, in this quantitative study, the culture of entrepreneurship and the culture of failure in the agricultural community were studied. Then, the cultural barriers were studied from the viewpoints of agricultural entrepreneurs. The statistical population of the study consisted of two groups of rural heads of households and agricultural entrepreneurs in Kermanshah Township. The research samples were selected using random cluster method. The results showed that the respondents have low levels of failure tolerance and have the highest willingness to grant a second chance. The results of the study of entrepreneurial culture in the rural community showed that the culture of collectivism and uncertainty avoidance among the rural population is dominant. It was also found that agricultural entrepreneurs are faced with cultural barriers such as the lack of a creativity culture, lack of acceptance of failure, negative attitudes toward risk, lack of belief in the capabilities of women, patriarchal culture in society and organizations, and opposition of parents for the entrepreneurial activity of girls.