Derived fuzzy importance of attributes based on the weakest triangular norm-based fuzzy arithmetic and applications to the hotel services

Abstract:
The correlation between the performance of attributes and the overall satisfaction such as they are perceived by the customers is often used to calculate the importance of attributes in the crisp case. Recently, the method was extended, based on the standard Zadeh extension principle, to the fuzzy case, taking into account the specificity of the human thinking. The difficulties of calculation are important and only approximations of the analytic results can be obtained. In the present paper we give a simplified and exact method to compute the derived importance of the attributes in the case of input data given by triangular fuzzy numbers. The effective calculation is based on the $T_{W}$-extension principle and it uses reasonable computer resources even if a large number of attributes and customers is considered. The proposed derived method is later on compared with other methods of calculation of the fuzzy importance of attributes. The results of a survey with respect to the quality of hotel services in Oradea (Romania) are subject to the application of the proposed method.
Language:
English
Published:
Iranian journal of fuzzy systems, Volume:13 Issue: 5, Oct - Nov 2016
Pages:
65 to 85
magiran.com/p1604114  
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یک‌ساله به مبلغ 1,390,000ريال می‌توانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
  • حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران می‌شود.
  • پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانه‌های چاپی و دیجیتال را به کاربر نمی‌دهد.
In order to view content subscription is required

Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!