The Role of Media in Facilitating the Realization of a New Islamic Civilization (With an Emphasis on Discourse Production and Comprehensive Media Campaigns)

Studying the role and influence of the media in moving toward the realization of a new Islamic civilization is the subject of the present article. The goal is to achieve a model and framework based on which the media can move constructively in the direction of the emergence of a new Islamic civilization.
Specifically, the present article seeks to answer the question: What are the functions of the media in the preparation, promotion and emergence of a ‘new Islamic civilization’? To answer this question, data were collected through an extensive literature survey. Also, collected data were analyzed via a descriptive-analytical approach. The most important finding of the study includes the need for media planning and action on two levels:
1. Content – ‘discourse production’: Domestic (for local audiences) and abroad (for foreign audiences) discourse production based on indicators at the level of a new Islamic civilization (with techniques such as image building, agenda-setting, management of public opinion inside and outside the country’s borders).
2 Structure – ‘comprehensive media campaigns’: With strategies such as leading the development of media technologies, moving toward effective participation in regional and international intellectual and cultural trend creation, effective activities in the production and exchange of information, and introducing and explaining the components of a new Islamic civilization (efficiency, material and spiritual power, spirituality, justice, lifestyle, ethics, etc.).