The effect of cultural and social factors on women's attitudes toward body in Tehran

In this study, cultural and economic factors affecting women's attitudes toward body management are examined. The objective of this study is to determine factors influencing women's attitude that is discussed with the help of the theories of Foucault, Bourdieu, Baudrillard, Elias, Turner, Moss, Douglas, Hebdaich, Festinger, and Feminists. The subject is explained and analyzed with questions such as to what extent do social and cultural factors influence women's attitudes towards managing body? Do demographic characteristics (education, economic status, age, and so on) affect the attitude of women towards managing the body?The method is survey, to collect data, a 14-item researcher designed questionnaire based on Likert scale is used whose validity was confirmed by 8 experts. Sample studied consisted of 317 Iranian women in Tehran active in women's sports clubs in District 5 selected by cluster sampling method. In this study, data analysis is done by SPSS software, the findings showed that all cultural and social factors influencing the attitudes of women towards managing body are at a level higher than the average. There is a significant difference in the effect of social and cultural factors on women's attitudes towards body management based on demographic factors such as age, marital status, personal education, maternal education, employment status, economic status, income and housing situation.