Analysis of the Role of Cultural Heritage Attractions in Development And Urban Tourism Absorption In Central Iran (Case Study: Yazd city)

cultural or heritage tourism is a tool of economic development that leads to economic growth by attracting visitors from outside the host community of historic and heritage attractions of destinations. this is a human heritage as cultural traditions of each society and is considered as cultural tourist attractions. In this regard, Yazd city is an ancient city and having ancient culture, and also having rich cultural heritage as cultural tourism products. despite these attractions, especially the urban attractions have possessing importance because reflected of Iranian civilization identity and culture and is considered as a component of development of Yazd city. The purpose of this study is to investigate the role of these culture attractions in the development of cultural tourism in Yazd city.
Based on components studied is research Type, applied and methods of study, descriptive- analytical. Statistical population under study in this research is 384 internal tourists visitor of heritage- cultural the attractions of Yazd city in 2014, which is calculated based on Cochrane sampling. To analyze of Influence degree of development different indicators in cultural tourism has been used from network analysis model (ANP) and SWOT planning model in order to Formulation strategic planning of cultural tourism development in the city of Yazd. Attractions and capabilities of destinations heritage - cultural are as independent variables and Cultural and urban tourism development as dependent variables.
Review the number of Internal and external tourists Yazd province in during the spring and summer 2011 shows around 1,244,048 tourists were entered in the province that 92 percent of this tourists namely around 1,144,524 are tourists that have visited of cultural - historical monuments city of Yazd. Of this number tourists, 404,389 tourists have most likely a day trip and 839,659 tourists had to stay overnight at the hotel in town. Investigating the number of tourists who have visited from historical sites Yazd city during the years 2007 to 2011 shows that after from 2009 the number of tourist arrivals sharply has decreased So that this number of 40,360 foreign tourists in 2009 has declined to 17,271 tourists in 2011 years. Also the number of internal tourists has decreased from 422,293 visitors in 2009 to 344,418 tourists in 2011.Today, tourism growth and become more competitive, is undeniable necessity for the development and promotion of qualitative and quantitative functions and infrastructure needed for tourists. In this regard, considering that there are a lot of historical places and tourism in Yazd city. Tourist facilities in Yazd city is significantly more than any other city or cities. From number 42 hotel in provinces, 47 hotels are located in the Yazd city, which by itself represents this concentration of tourist facilities in Yazd city. Also there are 36 tourism offices in provinces that from this is located 26 tourist office in Yazd city. The results of field surveys shows 43/1 percent of Internal tourists are complete acquaintance with historical and tourism sites of city that is represents an effective advertising in this field. in this regard, 78/9 percent of tourist believe that cultural attractions advertising in the city Yazd city, a lot of can be effective in outlining the true face of Islamic- Iran culture and attract of internal tourists. analytical findings based on network analysis Shows indicators of cultural tourism capacities with amount 0/124 and tourists satisfy with 0/116are a very important factor in increasing of development cultural tourism in Yazd city.
The first step in analyzing strategic planning of cultural tourism in Yazd city is to identify the dimensions and variables affecting in growth of this type of tourism. So the first attempt to extracted strengths, weaknesses, opportunities and threats of this kind of tourism. equal with investigations conducted in relation to cultural tourism in Yazd city, have allocated weaknesses and threats in this type of tourism, with coefficients of 8/41 and 7/36 most amount and strengths and opportunities with coefficients 6/12 and 6/54 lowest amount. Status of cultural tourism in Yazd city is faced with numerous weaknesses. this means that with current planning process, greater emphasis there have been on increasing the number of tourist arrivals and income increase in this field of tourism and been neglected to issues like investment and participation of private sector in order the restoration and maintenance of heritage–cultural phenomena. So that this heritage and cultural attractions that reflect the culture of people Yazd is very attractive for domestic and foreign tourists are slowly affected by erosion So that this heritage and cultural attractions that reflect the culture of people Yazd and is very attractive for Internal and external tourists are slowly affected by erosion. Therefore, to provide strategic planning of cultural tourism for Yazd city will be used win strategy because this strategy will completely disable the internal negative factors. in this regard, provide a coordinated program and integrated management in all sectors of cultural tourism, holding event and cultural – religious rituals in historic place, investment in the sector material cultural heritage, cooperation with universities, reconstruction and rehabilitation of historic centers as a attraction major of cultural tourism, human resource management, maintenance and preservation of cultural heritage by establishing a heritage museum, use of glass Shield or fences for historic homes and other historic sites are important and vulnerable, create the residential centers in the towns periphery of Yard to more durability tourists and visitors historical monuments, create vast green spaces in the center and historical attractions with maintaining non-interference and non-damaging to the historic attractions, commercial use of historic homes on the condition of invulnerability and destruction and the signing of a memorandum of cooperation in the field of absorb and transmit tourists between the three provinces of Isfahan, Fars and Yazd, and also set up a joint educational centers and training cultural heritage Studies Have the most impact on the Development of cultural tourist attractions in Yazd.