Investigation of the domestic living furniture producer's point of view on the way of manufacturing and selling of these products

Nowadays, the leading experts of the world’s furniture industry approve the existence and potentials of Iran furniture industry and more importantly, they believe it can advance and grow much more in the future. So, the purpose of this paper is investigating of the domestic living furniture producer’s point of view on the way of manufacturing and selling of these products. In this regard, information from aware academic specialists was gathered. Then five indices, affecting the production and sell of furniture, was determined and used in the form of a standard questionnaire. In order to check the validity and reliability of the survey, Cronbach’s alpha coefficient and content validity methods were used, respectedly. Ultimately, rating the indices by Leikert method showed that: customer focus, collaboration with the academics, imported furniture, designing and finally producer’s satisfaction of government and business suporters, respectedly had the most to least degree of importance for domestic living furniture producers to the way they manufacture and sell their furniture products.