Identifying and Explaining the Cultural Leverage Point in the Management of the Holy Defense Memorials

From the light path travelers (Rahiaan Noor) is one of the successful innovation of the Islamic Revolution Cultural Front in tourism that has a great impact on popular culture and on the country's young generation by facilitating the culture of sacrifice and martyrdom. So, the memorials of the holy defense, now, as a cultural set, plays as a link in the chain of cultural activities that influence the audience of the light path travelers (Noor Rahian). The aim of this study is to identify the position (point of leverage) that small changes in the management of cultural monuments (memorials), work big cultural traces on the audience's of these travelers. In order to achieve this goal by using quantitative content analysis, themed story line technique and contents analysis in three steps, results of the study were extracted and were organized. At the first and the second steps by semi-structured interviews with 70 people of light path travelers and at the third step by 27 experts and professionals in the light path travelers, data has been collected. Hence, this study shows that "the atmospheric environment in the monuments of Sacred Defense" is the leverage point in managing the cultural monuments that has the most effect on visitors reminding the period of holy war and instill meaning and content by unconsciously (perceived indirectly) through contacts with the environment. In Remembrance of the environmental atmosphere of Holy Defense which contains some basic dimensions such as: expressiveness (restoration and preservation of the traces of sacred defense); design and create, marking up and dynamics Memorial (alive) that must be considered in policy making and implementation.