Analyzing The Potential of Geotourism Development in Semnan Province By Using SWOT

Iran has a lot of unknown potential in the development of geotourism and geological tourism frequency in which Semnan is one of the most prominent provinces. This study has been provided to consider introducing geotourism and its effect on the country, introducing the opportunities and challenges of geotourism industry, and geotourism development strategies and exploitation of it. Further introducing geotourism indexes by descriptive method and field studies, some solutions to develop the tourism, especially geotourism in Semnan province has been considered by determining internal and external factors using strategic planning model of SWOT. The result shows the study area has a lot of potential and talents and suitable opportunities to develop the geotourism which is not introduced appropriately and this requires choosing suitable competitive / aggressive methods and using relative advantages.