The role of events tourism in cultural development of Chaharmahal and Bakhtiari province

Cultural tourism is one of the very important types of tourism in the contemporary world and plays crucial role in reducing poverty in remote and underserved areas where have a rich cultural and immaterial resources, such as customs and folklore. Chaharmahal and Bakhtiari Province, with a spiritual heritage registered in the national index, has the potential to develop Events tourism. The aim of this study is to investigate, develop, and offer strategies that promote cultural development in line with the development of Events tourism.
In this study, by using SWOT strategic planning, determination of the strengths, weaknesses, opportunities and threats of Events Tourism and offering strategies for the development of this branch of tourism to cultural development Chaharmahal and Bakhtiari Province was performed. This study is applied and descriptive- analytical. Data were collected in library and field methodusing questionnaires.
Sample population was selected at two levels: managers, assistants, experts and employees of the Department of Tourism and Cultural Department of Chaharmahal and Bakhtiari Province and academic experts in the field of tourism. Discussion and findings: Studies indicate that Events tourism in Chaharmahal and Bakhtiari Province, respectively, is under the influence of weaknesses, threats, opportunities and strengths.
The most appropriate strategy to develop Events tourism in the cultural development of Chaharmahal and Bakhtiari Province are offensive strategies.