The Normative Model of Media Content Production:An Strategy to Create Competitive Advantage

Over the time, the media produce their products based on defined normative models demonstrated by organizational structure. This models have been transformed into powerful cliché which is not became possible to be released. Hence, finding a different model to present content is always one of the important concerns in media organizations. It is affected not only content type but also different scopes of organization, including production procedure, Arrangement of organizational structure and human resource model. Accordingly, in this article it has tried to present An Alternative normative model for media content production by descriptive- analytic method and categorization, while presenting the current and common models of classifying content production, based on twenty years of experience in the line and staff management sections at national media. Although, these Models are distinct from each other due to categorization, they might be tolerably put on the general content categories like social, political etc. This normative model of content classification is based on people’s ordinary life and the events surrounding it, having the ability to use them for content production in different types of media.