Relationship between Using the Face book and Commitment to Family and Religious Values with Cultural Deviations (Case Study: Youth of Tabriz City)

The aim of the present study is to investigate the relationship of the presence in the Face book social network, as one of the instruments for globalization, and commitment to family and religious values with cultural deviations of the youth in Tabriz City. The present study was conducted via a survey research method on the participants who were selected using the voluntary and convenience sampling method. The data were collected using an internet-based questionnaire relying on the Cultivation theory, cultural imperialism theory and Hirschi’s Social Bond theory. The research population consists of all young users of Face book in Tabriz in 2015. The sample size was as 400 participants. Findings of the research indicate that the degree of cultural deviations in the participants is at a moderate level. In addition, there is a significant correlation between ground variables (gender, marital status, employment, education, and socio-economic status) and cultural deviations. Moreover, there is a direct correlation between the degree of using Face book and considering its content realized in the cultural deviations of the participants, while a significant but reverse correlation is between commitment to religious and family values and cultural deviations. All in all, independent variables entering the regression model can explain 30% of the variations of the youth’s cultural deviations.