Women's Valuation Orientation and Fertility Control

Research has shown that fertility and attitudes to it, have changed in recent years, and fertility rates have declined steadily. In Iran, there have been a decline for several years, too. From the viewpoint of demographic thinkers, many of the values ​​and attitudes have been transformed simultaneously with the second demographic transition. These value variations include a wide range of transformations, most main of which, according to Triandis view, is individualism-collectivism. Therefore, the main question in this research is to study the relationship between individualism-collectivism and the attitude toward fertility control and its behavior in practice. The statistical population of this study are all women 20-49 years old in Tehran, who are more likely to have fertility. The sampling method is based on a multi-stage cluster sampling, which means that in the first stage, three different regions were selected from different parts of the city of Tehran; region 3 as representing the upper region, region 11 as representing the middle zone and the 19th region as the lower region. This selection is based on the Welfare Index - which has been extracted “Institute Statistics of Iran” (2008) and taxonomic techniques. The research tool was a questionnaire distributed among 214 women in Tehran. This number was calculated based on the Cochran formula and with an error less than 0.05. Findings show that there is a significant relationship between value orientation and attitudes toward fertility control and its behavior, and the more individual among women, the more they focuse on fertility control in practice.