The Relationship between Globalization and Social Identity (Case Study: Abdanan City Youth)

The globalization is a phenomenon that has affected global society with different intensity and weakness in the last few decades. The effect of this process can be metaphasis in the production process and reproduction of social identity of youth. Therefore, the current study is to study the effect of globalization on Abdanan youth social identity. In order to explanation of the problem, Giddenss theory was used. The present research is a cross-sectional survey study method. The statistical population of the study included the youth ranging age of 15 to 29 years living in Abdanan city. Clustering multi-stage method was used for selecting the study sample. The sample consisted nearly of 400 subjects. The data were collected by using questionnaire and were analyzed by the softwares of smart-pls and SPSS. The findings of the research showed that the social identity of boys and girls is different and statistically, there is a meaningful relationship between youth social identity and the ratio of reflectivity, disembodiment, using modern communication and information technology, the kind of body management, and the amount of changing sincerity. Moreover, the structure model findings revealed that there is a meaningful relationship between globalization dimensions and youth social identity on the basis of this research findings, it can concluded that modernization waves and following that globalization have affected the social- cultural dimensions of Abdanan city people.