Persuading public opinion Model in the Quran; dealing with hypocrites, case study

Hypocrisy was one of the most important issues and problems in the Prophet Mohammed (peace be upon him) era. Hypocrites were scattered in Medina, and they acted like true Muslims; so, the risk of alliance Between Muslims and the Prophet against the hypocrites was very serious. Prophet Muhammad (PBUH) took several persuasive behaviors to reduce the risk of joining Muslims to Hypocrites. Studying these behaviors can help achieving the optimal model of persuading public opinion in the beliefs and cultural areas. According to this assumptions, this study aims to answer this question: what are the Prophet Mohammed (PBUH) methods of Persuasions in confronting Hypocrites. Obviously, answering to this question means extracting the optimal model of Persuasion in confronting political opposition. In order to answer this question, Quranic statements about the behavior of the Prophet (PBUH) with hypocrites determined as the foundation of this study. Finally, by using the explanatory method, having ELM model as theoretical framework and searching its components in selected verses, the optimal model of persuading public opinion introduced and explained.