Application of Social Networks in Educational and Research Activities of Agricultural Students in University of Zanjan

Virtual social networks have an important role in agricultural education via facilitating teaching and learning. The purpose of this study is to analyze the technology acceptance model by agricultural students to use virtual social networks in educational activities at the University of Zanjan. The study was carried out by using a survey and causal-comparative method. The statistical population consisted of all the students at College of Agriculture, University of Zanjan in 2014-15 academic years (N= 1102). The sample size was estimated using Cochran's formula (n=150). Samples were selected applying stratified random method. The research tool was a questionnaire. Validity of the questionnaire confirmed by a panel of agricultural faculty members. A pilot study was conducted to determine the reliability of the research instrument and theta reliability coefficient was calculated (ɵ=0.73-0.89). Data were analyzed using SPSS and AMOS version 20. Results of path analysis showed that intend to use of virtual social networking explained 17 percent of the variation in using virtual social networks. Also, attitudes towards virtual social networks explained 21 percent of the variation in the variance intention to use virtual social networking, also two independent variables; perceived usefulness and perceived ease of use, explained 21 percent of the variation in attitude to virtual social network.