An Axiomatic Design Approach to Reduce Repetition in Tail Conceptual Design Process

ABSTRACT: From the perspective of synthesis, system design is comprised of conceptual, preliminary,and detailed design. Conceptual design is the first and most important phase of the system design that could influence the quality of the product. In general, conceptual design is iterative processes that tries to satisfy identified requirements. The outcome of the conceptual design phase is one or more concepts which does not necessarily accompany any detail. If the selected configuration could not satisfy the requirements, the designer should make changes in the decisions or may change the selected configuration completely. This activity makes the conceptual design process longer and increases the cost of the design process,as well. In addition, in the last decade, product design experienced fundamental changes in its concept from focusing on performance, function, and durability to sustainable design criteria such as being environmentally friendly, considering global warming, reducing energy consumption, and conducting end-of-product life cycle management such as reusing, recycling and remanufacturing. These conduct the designer to try to improve conceptual design process with the adoption of new methodologies. This article intends to use axiomatic design methodology for an innovative design, reduce repetition and satisfies most of the requirements in the conceptual design process.