Effect of rural tourism on rural sustainable development in Pakdasht County via eigenvector techniques and SWOT model

Rural tourism scenario provides a wide range of possibilities and opportunities that saved the village from social issues, economic and environmental entails. Strategic opportunity of rural tourism development makes diversity of local economy and with job creation which is based on potential of village, causes an increasing level of prosperity, living standards, income and security and after that will cause maintainability of the village population, balancing ecological and cultural character of the village. Rural tourism in pakdasht is based on Cultivation of cut flowers and ornamental plants and eco-tourism and adventure tourism too which are combining the very remarkable purposes of pleasurable travel and even has been considered as a potentially link between layers of the Ecological and economic activity. In the first step we analyzed different types of rural tourism that products diversifications influence on development possibilities of studied rural areas. We analyzed the influence of different factors (environmental stability, spatial -local Favorable development of rural areas, economic stability) by Eigenvector Technique. The gained results show that the integration of transition process has occurred in the fourth transfer and the environmental stability parameter has the most importance with weight of 0.491387 and in the second step this article is an attempt to assess and review strategic approach to rural tourism based on model "SWOT", to explain the role of tourism in rural development. The findings of the study revealed the fact that With regard to the effects of rural tourism on sustainable rural development, Revisions and provision of appropriate policies are needed in order to Take advantage of the strengths and opportunities and reduce the weaknesses and threats via Aggressive Strategy.