Analysis of Environmental Factors Affecting Environmental Conservation Behavior of Villagers in Baghmalek Township, Khuzestan Province

The purpose of this study was to analyze environmental factors affecting environmental conservation behavior of villagers. The research method was descriptive-correlational, which was carried out using survey technique. The statistical population consisted of rural households in central region of Baghmalek township located at Khuzestan Province (N=3005) that 341 heads of rural households were selected using Krejcie and Morgan. Sampling method was proportional stratified random sampling. The research instrument was a questionnaire which its Face and content validity were confirmed by a panel of experts. The reliability of the scales was approved with Cronbach's alpha coefficient. Data was analyzed using Structural Equation Modeling multivariate technique by AMOS and SPSS. Descriptive results showed that among six variables, three variables (including enviornmental ethics, values and attitudes) were at avrage level and three other variables (including enviornmental concern, intention and behvior) were at high level. The results of structural equation modeling showed that the mentioned variables had significant effect on behavior so that these variables explained about 76 percent of the variability of environmental conservation behavior.