Explaining the Satisfaction Criteria of Temporary Exhibitions with the Approach of using Physical Factors of Traditional Iranian Bazaar

Nowadays, many traditional Bazaars has been abandoned, while new urban spaces, such as shopping malls don’t seem attractive to citizens. On the one hand, to prevent the loss of the value of such places, urban projects and programs are needed. On the other hand, temporary exhibits suffer from the following factors: 1) No place for rest, play and fun. 2) Lack of attention to how the man in the booth moves and poor circulation. 3) Large width of the booths 4) No connection to nature (regarding light and ventilation). These are causes of confusion and discontent of users. Hypothesis holds that Bazaar as a traditional city center, features sustainable architecture, culture, social and economic. Thus, recognizing and taking advantage of the aforementioned experience can be a solution to the problems raised by the mobile exhibition that stands today.
Research method were qualitative in the first stage, features of traditional Bazaars were studied in 5 cities: Tehran, Isfahan, Tabriz, Yazd and Kermanshah. The result of field observations from traditional Bazaar of the cities indicated that the desirable features of traditional markets could be used to lower the problems of temporary exhibitions.
Maps were drawn, based on the city's cultural heritage early maps, and edited with field surveys, in the GIS environment. Variation in climate, year of manufacture, and the architectural style were selection criteria.
In second stage, by designing a questionnaire regarding the problems of temporary exhibitions, the rate of function of these factors was questioned from 241 people.
The questionnaire included 50 questions with answer options ranging from very low to very high in four options. Tehran International Book Fair (Seoul) and Tehran's International Book Fair (Mossala), as the biggest mobile exhibition in Iran were selected.
Surveys distributed in three periods, morning, noon and evening, and on three different days of the week.
Selected respondents were randomly in the means of education, occupation and gender. The purpose of the survey, was to collect and analyze in SPSS software.
The results show that physical characteristics of the markets are functional in following areas: 1) Linear expansion of the market. 2) Definition of traditional Bazaar orders for different classes. 3) Creating »Charsoo« the confluence orders. 4) The proportion of the size of orders by emphasizing the width of the bottom. 5) Defined width that can be seen by human eye. 6) Nature lighting and ventilation. 7) Marquee with aesthetic and functional performance.
The first principle is respect for the width of the bottom row. The booth shall be located on the sides were visits are more easily done. The second principle defines the location of the booth for a break, by considering a wide range of human needs, not only to cover an Architecture Exhibition, but also to meet the social and cultural characteristics. So paying attention to other areas of human needs can increase the satisfaction of exhibition environments. This important issue has also been proven in relation to the satisfaction of visitors with interior design (73%) and green space (78%).