The Effect of Comprehensive Quality Management on Green Productivity: The Case Study of Iran Casting Industries Company

The aim of this study was to evaluate the effect of comprehensive quality management on Green Productivity in Iran Casting Industries Company. A random sample of 115 employees from various executive and managerial sections was recruited 90 of who were selected to form the research sample based on Cochran formula, Morgan and Krejcie Table. The research data were normally distributed and thus were analyzed using Structural Equation Modelling and parametric tests. Further analysis confirmed omposite reliability, internal consistency and credibility of the data, as well as diagnostic validity at the level of structures. The positive values ​​in the index CV Com verified the suitable quality of the models. Ultimately, the GOF index of 0.207 was computed. According to literature, the three values ​​of 0.1, 0.25 and 0.36 are interpreted as weak, medium and strong, respectively; hence, the GOF index of 0.207 indicated a moderate fit of the model. Based on the findings from this research, comprehensive quality management has direct and positive impact on Green Productiviey.