Computer Games and Representation of women: Semantic Analysis of Elsa’s Games

Today, video gaming is a major global industry rivaling the film, music and book publishing industries. The products of this industry are widely used by children and teens to fill leisure time. Computer games with entertainment and pleasure provide packed images and views in the form of stereotypes. The present study deconstruct female gender stereotypes by concentration on Elsa’s Games. This study, while analyzing the representation of gender in this series of games, reveals the implications and hidden themes behind the construction of the female archetype. In general, this research uses a qualitative approach and semiotic method to decode the gendered themes and stereotypes hidden in this game series. Findings show that the presence of female character in most scenes is traumatic and problematic. Including stereotypical categories constituting this traumatic identity are located in assigned roles, training body, showing with satisfaction and hidden presence of Supporter subject. The gender stereotypes behind this game belonged women to the home and its environment and through the naturalization of gender roles, seeks to exacerbate existing relationships.