investigate the effect of service quality on the Behavioral intentions of the Iranian Football League's Spectator through trust
Author(s):
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
The purpose of this study was to investigate the effect of service quality on the Behavioral intentions of the Iranian Football League's Spectator through trust. The research method was correlation. The statistical population of the study included the Iranian Football Premier League's spectators. According to the fact that the content of the statistical society was unlimited, random stratified sampling was used and a total of 944 People were selected as samples. The research tools were 4 demographic information questionnaires, Quality of service questionnaire has a stability of α =0.87, Reliability questionnaire has a stability of α = 0.92 and Behavioral intentions questionnaire has a reliability of α =0.80. In order to determine the validity of the questionnaires, the experts were the viewpoint of experts used. Results showed that the quality of service and trust in behavioral intentions had a positive and significant effects (P
Keywords:
Language:
Persian
Published:
نشریه پژوهش های معاصر در مدیریت ورزشی, Volume:8 Issue: 15, 2018
Pages:
73 to 81
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