The core capabilites food firms’s impact on their readiness to enter international markets
Author(s):
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
The paper’s objective is to regonize the core capabilites food firms’s impact on their readiness to enter international markets that are active in Tehran city. The main reseach problem has emphasis on their readiness possibility to enter the international goal markets. Given the importance of those companies to international markets, considering the status of preparation firms need to set certain parameters. Based on the theoretical basis of this study, the most important factor to be implementing the firm’s preparation for the International markets is the company's core competencies. Innovation, skill level, communication, branding and coordination style is the most important indicators in this study. In this study, the effectiveness of these core competencies in Tehran's readiness to enter the food companies to international markets examined. Data was collected by the questionnaires through field work. Results of regression analysis to determine the coefficient of 0.612 with a significance level, thus the results show a positive and significant effect on core competencies to prepare the food firms in Tehran to enter the international market.
Language:
Persian
Published:
Journal of Strategic Management Studies, Volume:9 Issue: 35, 2019
Pages:
53 to 76
magiran.com/p1925822
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یکساله به مبلغ 1,390,000ريال میتوانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.
In order to view content subscription is required
Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!