Designing the Competency Model of Public Relations Managers (Case study: National Iranian Gas Company and its Subsidiaries)

The general purpose of this research was to design a competency model for Public Relations managers. The statistical population of this research included all managers and directors of the National Iranian Gas Company and its Subsidiaries. The sampling method was carried out in two parts of qualitative (10 specialists) and quantitative (324 persons). Data were gathered through interview and questionnaire. For data analysis, exploratory factor analysis, confirmatory factor analysis, ANOVA, correlation matrix, variance-covariance matrix was used. The results of this study showed that the seven competencies of personality credibility, skill, ability, general validity, attitude and insight, knowledge, professional credentials constitute the most important competency of managers working in public relations unit. According to the achieved results, Managers of the National Iranian Gas Company must consider these competencies in order to select, appoint and promote managers who has the most efficiency and effectiveness in the field of public relations.