The analysis of community based strategies of Tehran’s Suburb Tourism Development ,The case study of Kan-Sologhan District

Growth of tourism in the absence of adequate planning and without considering the desires and opinions of local people, eventually will lead to serious damage on villages. This article presents a review of attributes for suburb tourism to be a sustainable tourism product. This research also has established on basis of Qualitative research. The aim of this study is to introduce appropriate strategies for tourism development and covers an overall review and conceptualization of rural tourism within the community development perspective.in suburb areas. Tourism has negative impact on these rural destinations. As a result, local communities’ attitudes and perceptions toward tourism development are one of the important indicators for sustainable tourism development .Thus, this study attempts to examine the relationship between local communities’ involvement, relationship quality and sustainable rural tourism. The statistical population of this research is local community that has involved in tourism activities, local managers and custodians of tourism attractions in rural area of Kan Township in the North- West of Tehran. Three focus groups, including locals, tourists and managers in the form of nine to 12-member groups had formed, and they participated in the separate workshops that was held in the Central Village (Sloghan). The group using the technique of SWAT to identify strengths, weaknesses, opportunities and threats and they recognized the strategies as well. Through the analysis of these factors, the results indicate that, the level of the vulnerabilities is higher than their capability. The Matrix of strengths, opportunities, weaknesses and threats shows that there is more alignment between the views of local people and managers and more differences can be seen between custodian's attitude and local communities. This alignment indicates that the local communities have a deeper and more realistic understanding from the exterior. On the other hand the difference in attitudes regarding the strengths and weakness has taken from the different needs and functions of them and each of them have address from certain aspects of tourism planning in rural areas. The results are expected to provide insights for the development of a framework relating to the assessment of the potential for sustainable tourism development in countryside areas.