relatiionship bet ween the word of mouth advertising and pepol’s desire to attend the volleyball clubs

The purpose of present research was consideration of effct of organization agility mediator in relationship between between knowledge management with innovation and competitional advantage in sport The purpose of this study was to investigate the relationship between mouth-to-mouth advertising and the willingness of people in volleyball clubs in Rasht.The statistical population of the survey is all people who were somehow sporting in volleyball clubs in Rasht. Sampling method was selected randomly. Uose to a researcher-made questionnaire consisted of 36 questions. the reliability of the questionnaire was confirmed using the Cronbach's alpha coefficient of 0.940. Inferential statistics (Kolmogorov Smirnov). Finally, PLS software version 3 was used for modeling structural equations. the results showed that communication variable had a positive and significant positive effect on the person's willingness to attend (183.0%); the results also showed that the trust variable had a positive and significant effect on the willingness of people directly, and about 20 The percentage of this variable is explained. Also, the specialty variable has a positive and significant positive effect on the person's willingness to attend (323.0%). the commitment variable has a positive and significant effect on the willingness of the people directly, explaining about 28% of its changes. It seems that word of mouth communication is an important task in the service sector. Because services are often intangible and it will be difficult to assess the quality of services before it is consumed. As a result, consumers will pay much attention to oral-to-mouth communication to reduce their risk-taking risks.