The IT position in the development of entrepreneurship opportunities in sport

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Abstract:

This research was conducted with the aim of investigating the status of IT in developing entrepreneurial opportunities in sport. The method of conducting this survey was survey. The statistical population of this research includes managers of sporting goods companies in Iran (N=460), among them, randomly and according to Morgan table, 169 companies were selected as the statistical sample. The data were collected by Heirsch and Peter (2002), whose validity and reliability were evaluated and confirmed by Khosravani Fard (2012). The reliability coefficient of the questionnaire in the present study was calculated using Cronbach's alpha (α = 0.89) and its validity (content and content) based on the views of experienced faculty members and physical education specialist and using the sigma numbering index of 0.85. Descriptive statistics and inferential statistics were used to analyze the data and SPSS 20 software was used at a significant level (p

Language:
Persian
Published:
Communication Management in Sports Media, Volume:6 Issue: 24, 2019
Pages:
15 to 28
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