A survey of the Impact of Total Quality Management (TQM) on the Performance of Automotive Manufacturing Industries (Case Study: Taha Company)

Since manufacturing companies in our country work in an environment with non-distinct products, service quality is recognized as the first competitive weapon for them.The present study
examines the effect of total quality management on the performance of automotive manufacturing industry (Case Study of Taha Company). This research is applied in terms of purpose and descriptive-survey design in terms of methodology. The study population in this research is the employees of Taha Company with the
following inclusion criteria: university education, at least three years ofwork experience in this company. Based on Cochran formula 108 subjects were selected by random convenient sampling method and a questionnaire was distributed. Data analysis in this study was done using SPSS software version 13. The results of the research show that the SIG test value is related to serviceability, reliability, product aesthetics, product durability, compliance, product characteristics, quality perception and
performance of the product variables is 0.001. As the calculated SIG is less than the significance level 5% (α = 0.50), with 95% confidence interval, it can be said that total quality management is effective on the performance of the automotive manufacturing industry in Taha Company. According to the results, it isnecessary to consider the role of comprehensive quality management in organizations and the strong correlation and strong relationship between TQM with
innovation and learning and, consequently, organizational performance