Evaluating the Indicators of Improving Business Environment in Housing Investment

The business environment is one of the effective factors that affecting the performance of businesses which managers or business owners are not able to change or improve them. The purpose of this study is to recognize a comprehensive understanding of the importance of indicators for improving the business environment and assessing their performance in housing investment, which is one of the most important economic sectors in Iran. The method of research and collecting of data is the survey and analytically based on a validated questionnaire, which distributed between mass-builders of Mazandaran province who have a university degree in civil, architecture and other related fields of construction. For statistical analysis, the Importance-Performance analysis model (IPA) has been used. The results of this study show that among the ten indicators of the business environment, three indicators: Getting credit, protecting investors, and Dealing with construction permits are the most important factors affecting the investment of the housing sector, and Getting electricity (Access to infrastructure services) also has the highest performance in this field.