Prioritizing Supply Chain Management Indicators in Sport

Supply chain management involves management of the complete process of providing goods and services for the final consumer. Today, the competitive global environment and the need to increase market share have complicated the decision-making process for managers of sports clubs. As service providers, sports clubs supplying a wide range of quality services quickly and at a low cost require the implementation of supply chain management. Optimal supply chain management services at sports clubs can be used effectively to increase productivity, value creation and customer satisfaction, upgrade service, increase efficiency, effectiveness, and turnover, and promote goal orientation and agility in supply chain management in sports. The first and most important step in this regard is identifying relevant supply chain management indicators. The current study examined a sample population consisting of 80 managers of the sports clubs in Kurdistan Province, who were selected based on criterion sampling. The research tool was a 34-question supply chain management questionnaire based on the scale developed by Ellram et al. (2004). In order to analyze the data and rank the indices, a multi criteria decision-making method was used in conjunction with the FUZZY TOPSIS Solver 2013 statistical software. The most important indicators included customer satisfaction, sponsor attraction, and service delivery capability; least important was the evaluation of suppliers.