Analyzing the State of Production of Sport TV Shows

The research is to analyze the present status of the content codification systems for the production of sport TV shows, the main factors of its emersion and consequently developing a desirable status. Grounded theory was used as the qualitative method of research. Statistical population consisted of media experts from both the Audio Visual Broadcasting Organization of Iran and also external specialists. These experts were divided in three groups of producers, directors and authors of sport programs; group managers of sport TV programs; and lastly the policy makers of sport programs in the above mentioned organization. Specialists out of this organization were the experts of sport media and PE university professors. Visionary and theoretic sampling method was used and the research instrument was semi-structured. Although after having 17 interviews, the research group was encountering similar results; but we continued the interviews to 20 subjects. For having an eligible multidimensional system, the results showed that omission and exclusion of governmental TV monopoly is vital. Decentralization and creation of meritocracy will lead to a better cooperation of TV and sport trustees. In addition, contribution with experts for analyzing the content of programs, using specialized software, constitution of survey group before the production, fair distribution of programs to different sport indexes, inviting experts to the TV shows, recognition of spectator’s actual demands and bilateral interactions with them are the other aspects that lead us to such a new approach.