Investigating the Impact of Managers Personal Branding On Building Level Five Leaders (Case Study: of Government Banks)

Personal branding helps a person to achieve his goals, with which individual placement can be achieved and positioned on competitors. A personal brand is valid when there is a common unity in the behavior of individuals. Not having a personal perspective, personal knowledge, personal learning, thinking, trust, and interest are like having no personal brand. Therefore, a personal brand for managers can be considered as merit. The issue of bank managers is of paramount importance with regard to competition between banks. Hence, the main purpose of this study is to examine the effect of individual brand managers on the creation of fifth-level leaders. To reach this statistical society, the heads of government bank branches in the East Azerbaijan province conduct the research. Based on snowball method, 128 people were selected as sample size. The required information was collected through a researcher-made questionnaire. The reliability of this questionnaire was calculated using Cronbach's alpha of 0.85. Finally, the conceptual model is fitted using structural equation modeling and Laser Level software. The result of the research also indicates the significant effect of the personal brand on managers on the fifth level.