Introducing the Concept of Emotioncy in Audiovisual Translation

The present research attempts to present emotioncy (emotion+ frequency) as a newly developed concept in psychology, which has been employed in various fields including literature, language education, and lexicography. In this research, it is hypothetised that this concept can be employed in the realm of audiovisual translation as well. Emotioncy deals with sense-induced emotions which can affect viewers’ interpretation of the audiovisual products. It is defined as a hierarchy, ranging from exvolvement (auditory, visual, and kinesthetic) to involvement (inner and arch), to emphasize the emotions evoked by the viewers’ audio and visual senses. In fact, emotioncy deals with the ways (e.g., visually or kinesthetically) individuals experience the world, which can affect and shape their mindsets. Concerning the emotional factors, the major claim of this exploratory study is that high levels of emotioncy can lead to more reception of audiovisual products. In fact, when the users of such products have higher levels of emotioncy for specific words applied in the subtitled or dubbed versions (viewers at the higher levels of emotioncy), they will be more involved in the process of reception. In other words, in the subtitled or dubbed versions of audiovisual translation products, high-emotioncy words are preferred by the viewers, as they seem to be easier for reception on the part of the audience. In the end, emotioncy is suggested as a novel concept in audiovisual translation, which may introduce new lines of research.