Implementation of Accelerating Benders Decomposition Algorithm for Supply Chain Considering New Product Development and Customer Relationship Management

New product development is an essential requirement in any company and every company needs to develop its technology and products to survive in a competitive market. Most organizations nowadays have more than ever realized that relying on traditional competitive levers such as quality enhancement, cost reduction and differentiation is not enough to provide products and services, but it is important to pay attention to new product entry as well as early product exit. In this research we examine supply chain network design when a new product is added to the product line. Also, the important topic of customer relationship management, which is one of the factors driving the increase in product sales as a result of profitability for the organization, has been designed as a mathematical model. Finally, an improved version of the benders decomposition algorithm is presented as the accelerating benders for the proposed problem. The computational results show the superior performance of the solution method.