Developing Action plans to Adhere Ethics in Agriculture: The Case of Talboumeh Village of Khuzestan Province

Serious problems arising from unethical behaviors in agriculture have further highlighted the importance of institutionalizing ethical agriculture. Because farmers are the most important cause of unethical behaviors in agricultural activities, paying attention to their practices and educating them on how to achieve ethical farming have now become an important goal. There are several ways to reach agreement among all agricultural stakeholders to develop environmental protection programs in agriculture. However, one of the most applicable methods for this purpose is the responsive evaluation method. Therefore, the purpose of this study was to develop a guideline for changing the information, insights, and skills of all relevant stakeholders in Talboume village in Khuzestan province. The farmers were from Talboume village of Bavi city and out of them 15 persons were selected using snowball sampling. The interveners were Bavi County Agricultural Jihad Management Experts and Bavi Central Provincial Personnel and from whom five samples were selected to participate in the research process. The results of the study identified the reduction of power differences among stakeholders, improved interaction, and fitness in action theories of stakeholder as the three main pillars for changing core beliefs and the implementation of Double loop Learning. The operational model of the study confirmed that both villagers and other interventionists undeniably need training and learning in order to achieve ethical behavior with the environment. In order to achieve this type of learning, farmers' field visits to production units adhering to the principles of ethical farming are recommended as the method of demonstrating results.