The Relationship between Childish Logos and Creative Thinking Analysis of the form and color of children's logos with Emphasis on Referential and Nonreferential Signs

The present study seeks to examine the role of visual and written signs in children's logos in the process of conveying meaning to the audience. The main research question is how the process of conveying the meaning of children’s logos. Identification of Referential and Nonreferential signs and their impact on the transfer of meaning of child logos is one of the main goals of the present study. The research method is descriptive - analytical and collecting data is Combined research method via library studies and through note taking and reading image and field studies via Interview method and Open Questionnaire. Data analysis is qualitative. According to the results of the research, most of the symbols used in Childish logos are Nonreferential Signs. While referring to the outside world, these signs introduce new and innovative forms to the child that, by virtue of being visual and distinct from the natural world, signify the signs. They are more enduring than the totally referral signs in the child's mind and challenge the mind. The interaction of the shaped and referential signs forms the general face of the logos. Happy and distinctive colors affect the acceptance of Childish logos. The abstract form the logo,  Improves communication with the child.