The Role of Structural Equation Modeling in the Relationship between Co-creation and Social Capital (Case Study: Faculty Members of the University of Isfahan)

The present study aimed to examine the relationship between co-creation and social capital. The research method is descriptive and correlational. The statistical population was 671 and the sample size was 200 faculty members of Isfahan University using Sample Power software. To collect data, a researcher-made questionnaire of co-creation based on the DART model (2014) and social capital questionnaire (Abaszadeh and Moghtadaie, 2009) have been used. SPSS 23 and Amos 23 software were used to analyze the data. Moreover, structural equation modeling was used to analyze the model. Results demonstrated a desirable fitness for the conceptual model. Findings of the research indicated that there is a positive and significant relationship between co-creation and social capital. Co-creation leads to increase the social creation by making a ground for dialogue, facilitating the flow of, rapid access, and using appropriate strategies and measures to make transparency and flexibility among faculty members.