Studying Social Values of the Most-followed Instagram Accounts of Iranian women

Without doubt instagram has an effective role in Iranian daily life. Hence the study of each account as a kind of media text will bring about significant data for sociological study. Iranian women enthusiastically using Instagram to put aside limited private sphere and communicate to public sphere to express desires, opinions and beliefs. This research as a primary study in the context of different dimensions of social media focuses on the women’s core values which are preached as the proper method of thought and act among audiences. These social values are presented in the most followed Instagram accounts of Iranian women and in relation with women’s lifestyle. For this purpose, all written-women's pages of 5 women are studied carefully. Methologically, using content analysis, more than fifteen thousand posts of professional women user have been studied. From phenomenological point of view, their core values can be best categorized in three areas: reflexivity, femininity, willing to change and continuous acquiring cultural capital are the core values of their individual world. Wifehood, egalitarian attitudes of husbands and motherhood are the core values of their face to face world. Social Participations and consumption management are their core values of the indirect experience world.