Designing a Marketing Strategy for the Development of Industrial Tourism in the Region
Author(s):
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
The article is devoted to the study of the process of development of regions as a promising area of industrial tourism. The authors researched the marketing strategies of industrial tourism, studied, proposed an algorithm for selecting a marketing strategy for the development of industrial tourism and the concept of developing a marketing strategy for the development of industrial tourism. They also proposed a scientific and methodological approach to assessing the attractiveness of investments in the region for the development of industrial tourism and tested its practical effectiveness at 10 enterprises. Developed a mechanism for implementing a marketing strategy for industrial tourism, which is the basis for establishing the structure and composition, goals, objectives, principles, functions, methods, means of implementing a marketing strategy for industrial tourism, as well as for significant activities at national, regional and local levels of promotion of industrial tourism and industrial tourism infrastructure.
Keywords:
Language:
English
Published:
Journal of Optimization in Industrial Engineering, Volume:14 Issue: 29, Winter and Spring 2021
Pages:
19 to 26
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