Survey of Tourism Relationship with Social Well-Being of Villagers in the Ardabil County, Case Study: Sardabhe Dehstan

This paper aims to survey of tourism relationship with social well-being of villagers in the Ardabil County. This study is descriptive - analytical in terms of research methods, practical in terms of nature and is a library and field kind of research in terms of the type of data collection. The tool used in measuring the questionnaire was made by the researcher. It can be said that studied population in this study consists of all villagers living in rural areas of Ardabil County in 2017 (N= 85053), among which 385 persons were selected as statistical sample using Cochran formula. Sample size was determined based on the Cochran’s formula and the required data were collected through questionnaires. Content validity of the questionnaire was confirmed by professors and experts and its reliability was determined based on Cronbach's alpha (0.84-0.93). For data analysis, SPSS software was used. The results of research showed that there was a statistically significant positive relationship between social actualization, social acceptance, social contribution, and social cohesion and development of rural tourism. Finally, based on the results analysis, some applied recommendations have been provided.