Structural Equation Approach to Explain the Effect of Supply Chain Management on Improving the Performance

A new approach to managing operations in recent years is the supply chain management approach. In the current competitive era, sports venues must focus on their capabilities and resources in order to gain competitive advantage and improve their market position. The purpose of this study is to approach structural equations in explaining the effect of supply chain management on improving the performance of sporting places. The statistical population of the study was managers, employees and customers of West Azarbaijan sports facilities in the year 96, out of which 385 were selected as representative of the community. The data for the research hypotheses were obtained through a questionnaire. The research also used the structural equation modeling model to evaluate the causal model and to verify the reliability and validity of the measurement model. The presented model and the information obtained from the questionnaires were analyzed using SPSS and PLS software. The results of the research show that supply chain management practices and competitive advantage have a direct and positive effect on the performance of sports facilities and improve performance. On the other hand, the positive and significant effects of the intermediate role of competitive advantage on the performance of sporting places were confirmed at a confidence level of 0.99. Therefore, in the area of competition between organizations and sports facilities, one of the factors contributing to success is to focus on improving performance through the creation of competitive advantage.