Decision- making on dimensions of ambidexterity using an agent-based modeling approach
With increasing competition and the pace of change, companies will face with a crisis focus on exploiting existing capabilities or exploring new capabilities [1]. To adapting to the speed of change, Companies must adapt ideas or processes, which lead to the development of new products or services in emerging markets, and they must use current capabilities to exploit existing products and services [2]. So, in today's world, we need ambidextrous organizations with the ability of managing two kinds of incremental and radical changes simultaneously , and the ability of doing two opposite works at the same time, which are: stability of the status quo and change [3]. Therefore, the purpose of the present study is to identify the dimensions of ambidexterity, characteristics of an ambidextrous bank and provide a model for decision making on ambidexterity dimensions of a bank based on agent-based modeling according to market scenarios. This simulation model has been run in AnyLogic software.
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