A meta-analysis of research conducted in the field of tourists' loyalty to hotels in Iran

Customer loyalty is one of the main goals of all businesses. Considering the importance of tourism and the potential of Iran, it is necessary to have a profound and scientific look at the tourism activities within the country. On the other hand, studies have been conducted in various areas, including loyalty to the hotel, as travel has increased, on the one hand, and businesses in tourism, in particular hotels. The present study evaluates and analyzes the meta-analysis of articles presented in the country with the topic of loyalty of tourists to Iran hotels. The approach of this research is qualitative and after analyzing and reviewing articles, a general and categorized assessment of the factors affecting the loyalty of tourists to Iranian hotels is presented. Elements of service quality, quality of customer relationship, complementary services, organizational citizenship behavior and customer experience management have been obtained as influential variables on hotel loyalty in tourism.