Designing Model of Perceived Organizational Image’s Effect on Staff’s SelfDevelopment Behaviors regarding Role of Job Satisfaction and Organizational Commitment in Sport Organization of Isfahan Municipality

In this research work, it is aimed to design the model of the staff’s perceived organizational image effect on their self-development behaviors regarding the role of job satisfaction and organizational commitment in the sport organization of the Isfahan municipality. The method used in this work is survey (correlation), and the total population includes all the sport organization’s staffs of the Isfahan municipality in 2018. Four questionnaires are used in this research work in order to measure the perceived organizational image, job satisfaction, organizational commitment, and self-development behaviors. The SPSS and Amos Graphic softwares are also employed in this work in order to analyze the data as well as the structural equation modeling. The results obtained indicate that the staff’s perceived organizational image directly affect the job satisfaction as well as the organizational commitment. Also, job satisfaction and organizational commitment directly affect the staff’s self-development behaviors. Furthermore, in one path, the perceived organizational image increases the staff’s self-development behaviors with mediating the job satisfaction and organizational commitment. It is suggested that the authorities responsible for the sport organization of the Isfahan municipality to notice the results of this work in order to improve the staff’s efficiancy in that organization. Introduction In this work, we aimed to design the model of the staff’s perceived organizational image effect on their self-development behaviors regarding the role of job satisfaction and organizational commitment in the sport organization of the Isfahan municipality.

This work was survey, in the category of correlation studies, and its population included all the sport organization staffs of the Isfahan municipality in 2018 (N = 263). All of the staff members in that organization were selected for participating in this work; however, since the rate of returning questionnaires was 88.6%, this research work was implemented with 233 staff members. Four questionnaires were used in this work in order to measure the perceived organizational image, job satisfaction, organizational commitment, and self-development behaviors. The SPSS and Amos Graphic softwares were also employed in this work in order to analyze the data as well as the structural equation modeling.

The results obtained indicated that the staff’s perceived organizational image directly affected the job satisfaction (β = 0.71) and organizational commitment (β = 0.63). In addition, job satisfaction and organizational commitment with the regression cofficients of 0.66 and 0.54, respectively, directly affected the staff’s self-development behaviors. Furthermore, the perceived organizational image, in two different paths, with mediating the job satisfaction (β = 0.59) and the organizational commitment (β = 0.51) improved the staff’s self-development behaviors. Also, in one path, the perceived organizational image increased the staff’s selfdevelopment behaviors with mediating the job satisfaction and organizational commitment (β = 0.46). Based on the results obtained, attempting to improve the perceptions and staff’s perceived organizational images in sport organizations could improve their self-development behaviors in addition to develop the important career attitudes, which lead to increase the job performances and improve the organizational efficiency.