Analysis of tourism development factors in Arasbaran region (case study Horand)

The tourism industry has extensive connections with the economic, social and other sectors. The Islamic Republic of Iran is in the top 10 countries in the world in terms of tourist attractions, but in terms of tourist attraction, not only among the countries of the world but also among the Middle East countries does not have a worthy and desirable position. Development requires managerial, economic, social, institutional and structural development, which has unfortunately been neglected. The purpose of this study is to evaluate the social and economic components in the development of Horand tourism. This research is of an applied type considering that it will develop applied knowledge in a specific field. Since this research intends to describe the development of the tourism industry with a historical-cultural, climatic, geographical and socio-economic approach, it will be a survey. Sampling in this study is random and 385 people. Findings show that there is a significant relationship between climatic and geographical factors, social and economic factors, cultural and historical factors and tourism development in the Horand region. The results show that 28% of changes in tourism development are explained by changes in social and economic factors.