Government budgeting and higher education marketing(Case study: Shiraz University)

Marketing is one of the most important developments in higher education in the world in recent decades. Higher education marketing in Iran also began after the revolution and has been on the rise. One of the criteria for this marketing is based on the government's budget trend in the field of education. Functional analysis of the development and allocation of higher education budgets in Iran shows that since the 70s, government budgeting in the field of higher education has been in line with neoliberal policies. This research has examined the government budgeting in the field of higher education in a qualitative way and based on the analysis of documents, with a case study of Shiraz University. Some of the results below show: 1. Credits for the acquisition of capital assets have always been declining. 2. Personnel costs have formed a large part of the current budget and have contributed to the uptrend. 3. Research and survey expenses have been declining. 4. Welfare services are always limited. All of these results are signs of a decline in the importance of higher education in the country's budget and efforts to move it toward marketing.